Dr. Teresa Reed's Honors English 103 class has created a noble and thoughtful service project for the soldiers serving in the armed forces overseas. As a class, we have decided to focus our service project on raising money and items to send care packages to the soldiers overseas that are in need. The class has also split itself up into several committees. This blog will be focusing on the actions and progress of the Advertising Committee.
This week in Dr. Teresa Reed's class there are very many steps being taken within the class generated service project. In the Advertising Committee, our ideas and services are in great demand to get the service project moving into action. Throughout this week and the next, the Advertising Committee plans to have completed all of their major goals to advertise for the service project such as: finish designing and creating flyers, hang the flyers up at places located all over the community, design posters for donation sites, and begin updating the social networking sites.
There are various aspects to consider while creating and designing flyers to advertise with. First, one must consider all of the information needed to put on the flyer and how much space you will need to alot for that information on the flyer itself. Second, one must consider the audience, or people, that the advertisements will be projected to. This must be taken into consideration so that the advertisements will result in being appealing to people of all ages and cultures, as well as being attractive enough to display creativity and catching the reader's eye. Then, one must choose the design and layout of the flyer that will be used to put all of the information, and possibly photos on. After the design has been chosen, one would then proceed to enter all of the information needed familiarize the reader with the service project and what they could help with. In our case, we will be putting all of the information needed to get the word out about our Operation: Donation service project. We will be entering the information on what exactly our service project is about, who is involved with our project, what our goals within the project are, what items and/or money is needed, as well as when and where the donation sites will be set up. Also, the flyers will be printed off onto flourescent colored paper that will hopefully catch the eye of all passer-bys. The flyers are quick, informative way to get the word out about the service project and appeal to the community as a whole.
After the flyers are designed and printed, the Advertising Committee will strategically collaborate to determine where exactly the best locations would be to post them. Because flyers are so simple and space-efficient, there are very few limits as to where they can be posted. The Advertising Committee plans to print off several hundred flyers that way we have no supply restrictions on the amount of flyers we have. The flyers will definitely be placed in all high traffic areas such as the major academic, student, residence, and dining halls located on campus. Flyers may also be placed on various telephone polls, car windows, and several other places on Jacksonville State University's campus. Furthermore, there are many places off campus that flyers will be posted at. The flyers will most certainly be placed at our off campus donation sites such as Winn-Dixie and Wal-Mart. They may also be posted at several local gas stations, grocery stores, clothing stores, post-offices, and other locations that would allow flyers to be posted at. The main goal of putting up flyers is to get the word out on as broad of a scale as we can. We want everyone and anyone to know about the Operation: Donation service project.
The Advertising Committee will also be creating and designing posters. The posters will primarily be created to be posted at the donation sites in hopes of catching the people's attention and bringing them over to the students working the sites to learn about the service project and possibly donate items and/or money. The posters will be created within the next week so that they will be finished before the first donation site is ready to set up. We will be creating at least four posters for the donation sites so that if there are more than one donation periods in a day, the groups will not have to worry about finding a way to transfer the posters to the other groups. The posters will be created on either poster board or a cardboard tri-fold. The posters will be large enough and designed in a way that will appeal to the community as a whole. The posters will basically be a larger scale version of the flyer. The posters will have all of the same information posted on them that were included in the flyers. Below is a link that will connect to the Hobby Lobby website. This is a great place to look for all supplies needed to make appealing posters, flyers, and so much more. Also, this store may have lock-boxes as discussed in class.
http://www.hobbylobby.com
This committee will also continue with advertising on the social networking sites. As soon as all information is finalized and confirmed, the Advertising Committee will retrieve this information to relay onto the social networking sites such as the Facebook page and the Twitter account. These accounts are focusing on the portion of the community that may not have a reliable way of transportation and may not be able to go out and see one of the flyers or donation sites. Advertising on social networking sites allows the Advertising Committee to get the word of our service project out to the community on a larger scale. Also, if anyone has any questions, comments, or concerns they can simply message or post on the Facebook or Twitter networks and actually have a member of the class respond to them.
Below is a link to a website that talks about the benefits of advertising for things and how it helps create a successful outcome.
http://foghorndesigns.com/10-benefits-of-advertising-right-now/
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